CUET UG 2025 Business Studies Previous Year Solved Paper

CUET UG 2025 Business Studies previous year paper with easy solutions. This page keeps the original questions and presents student-friendly explanations in a clean table format for quick revision, practice, and topic-wise mock preparation.

Subject: Business Studies
Year: 2025
Questions extracted: 50
Source format: previous year paper PDF with solution section

Student-Friendly Solutions Table

Each question is shown with its original wording from the source paper and an easier explanation designed for quick understanding.

Q.No. Question Easy Solution
1Q.1. Which of the following states that a specific and definite action is to be
taken or not to be taken?
1. Rule
2. Policy
3. Strategy
4. Procedure

wer: 1. Rule
A rule is a clear and specific guideline that tells exactly what must or must not
be done. Policies are broad guidelines, strategies are plans to achieve goals,
and procedures are step-by-step methods to perform tasks. Since the question
asks for something definite and mandatory, the correct answer is Rule.

2Q.2. The sum total of all individuals, institutions and other forces that are
outside the control of a business firm, but that may affect its performance is
known as:
1. Business Management
2. Business Environment
3. Business Decision making
4. Entrepreneurship Development

wer: 2. Business Environment
The term Business Environment refers to all external factors—like customers,
competitors, suppliers, government policies, economic conditions—that a
business cannot control but which influence its decisions and performance.
Business Management is about managing the firm internally, Business
Decision Making is the process of choosing actions, and Entrepreneurship
Development focuses on promoting new businesses.

3Q.3. The importance of consumer protection from the business point of view
includes:
(A) Social responsibility
(B) Government intervention
(C) Business uses its own resources
(D) Long term interest of business
(After the list of questions, the solution will Start.)

Choose the correct answer from the options given below:
1. (A), (C) and (D) only
2. (A), (B) and (D) only
3. (A), (B), (C) and (D) only
4. (B), (C) and (D) only

wer: 1. (A), (C) and (D) only
From a business perspective, consumer protection is important because it
fulfills the firm’s social responsibility, encourages businesses to use resources
efficiently, and safeguards the long-term interests of the business. Government
intervention (B) is important for consumer protection from a regulatory
perspective, but it is not directly a business-driven reason.

4Q.4. If the workload of a manager is more than his capacity, which of the
following can he use to offload the work?
1. Delegation of Authority
2. span of management
3. Direct communication
4. Close supervision

wer: 1. Delegation of Authority
When a manager has more work than he can handle, he can delegate authority,
which means assigning responsibility and decision-making power to
subordinates. Span of management refers to the number of subordinates a
manager can supervise, direct communication is about exchanging
information, and close supervision is about monitoring work, not reducing
workload.

5Q.5. _____________ is a continuous process because new jobs may be created and
some of the existing employees may leave the organisation.
1. Planning
2. Organising
3. Staffing
4. Controlling

wer: 3. Staffing
Staffing is the process of recruiting, selecting, training, and retaining
employees. It is continuous because organizations constantly need to fill new
positions and replace employees who leave. Planning, organizing, and
controlling are also important functions but they are not primarily concerned
with filling and maintaining manpower.

6Q.6. Which of the following is related to economic dimension of business
environment?
1. Modes of transportation communication facilities
2. Life expectancy and expectations from the workforce
3. Legislations passed by the government and regulations laid down by
government authorities.
4. Technological developments and innovations

wer: 1. Modes of transportation, communication facilities
The economic dimension of business environment includes factors that affect
the production, distribution, and consumption of goods and services. This
includes infrastructure like modes of transportation and communication
facilities, which directly impact business operations and economic activity. Life
expectancy relates to social factors, legislation relates to political-legal factors,
and technological developments relate to the technological dimension.

7Q.7. Controlling improves future by providing information derived from past
experience.
1. Controlling
2. Coordinating
3. Communication
4. Planning

wer: 1. Controlling
Controlling is a management function that involves measuring performance,
comparing it with standards, and taking corrective actions. It uses past
performance data to identify deviations and improve future performance.
Coordinating ensures harmony, communication is about exchanging
information, and planning focuses on setting future goals but doesn’t directly
use past performance to correct actions.

8Q.8. Manju was shopping in a grocery store.She picked upa product and started
searching for the FPO mark on the package. What was the product in her hand?
1. Pickle jar
2. Shirt
3. Bulb
4. Gold necklace

wer: 1. Pickle jar
The FPO (Fruit Products Order) mark is found on processed food items,
especially fruit-based products like jams, pickles, and fruit juices. It ensures
that the food product meets safety and quality standards. Shirts, bulbs, and
gold necklaces are not food items and do not carry the FPO mark.

9Q.9. Which of the following is a function that brings the management cycle back
to the planning function?
1. Organising
2. Coordinating
3. Controlling
4. Directing

wer: 3. Controlling
Controlling is the management function that measures actual performance,
compares it with standards, and takes corrective actions. By identifying
deviations and providing feedback, controlling helps managers revise or
improve future plans, thus linking the management cycle back to planning.
Organising arranges resources, coordinating ensures harmony, and directing
guides employees, but they do not directly feedback

10Q.10. 'Compensation refers to all forms of pay or rewards going to employees
where some payments are direct and some are indirect'.
An indirect payment is:
1. Bonus
2. Daily Incentive
3. CommisSIO
4. Employer paid Insurance

wer: 4. Employer-paid Insurance
Indirect payments are benefits provided to employees in addition to direct
wages or salary. These include things like insurance, retirement benefits, paid
leave, and other perks. Bonus, daily incentive, and commission are direct
payments because they are paid directly in cash for work done.

11Q.11. _______________ in management is concerned with doing the right task,
completing activities and achieving goals.
1. Effectiveness
2. Eficiency
3. Sustainability
4. Quality

wer: 1. Effectiveness
Effectiveness in management means doing the right things to achieve
organizational goals. It focuses on completing tasks and achieving objectives,
rather than just using resources optimally. Efficiency, on the other hand, is
about doing things in the best possible manner with minimum resources, not
necessarily achieving the right goals. Sustainability and quality are related but
do not directly define achieving goals.

12Q.12. AMPM is a reputed wristwatch company. Foreseeing the changing trend,
the management of the company decided to manufacture smartwatches. This
feature of management suggests that:
1. Management is all pervasive.
2. Management is a continuous function.
3. Management is a dynamic function.
4. Management is an intangible force.

wer: 3. Management is a dynamic function
The management of AMPM adapted to changing trends by shifting to
smartwatches, showing its ability to respond to changes in the environment.
This indicates that management is dynamic, meaning it changes and evolves
according to the needs of the organization and environment. Being all

pervasive or continuous is true in general, but the specific feature highlighted
here is its dynamic nature.

13Q.13. "Standardisation refers to the process of setting standards for every
business activity; it can be standardisation of process, raw material, time,
product, machinery, methods or working conditions". The phenomenon of
standardisation was specified by:
1. Koontz
2. Maslow
3. F.W. Taylor
4. Henry Fayol

wer: 3. F.W. Taylor
F.W. Taylor, the father of Scientific Management, emphasized standardisation
of work methods, tools, time, and processes to improve efficiency and
productivity. Henry Fayol focused on general management principles, Koontz
on modern management theory, and Maslow on human motivation.

14Q.14. is a philosophy that implies selective dispersal of authority because it
propagates the belief that people are competent, capable and resourceful.
1. Span of management
2. Decentralisation
3. Centralisation

4. Democratic leadership style

wer: 2. Decentralisation
Decentralisation is the process of delegating authority to lower levels of
management, based on the belief that employees are competent and capable of
making decisions. Centralisation is the concentration of authority at the top,
span of management refers to the number of subordinates a manager can
supervise, and democratic leadership is a leadership style, not a philosophy of
authority dispersal.

15Q.15. A very useful training method has been adopted by many training
institutes since long by providing real work environment for trainees. This type
of training is termed as:
1. Vestibule training
2. Programmed instruction
3. Internship training
4. Case Study

wer: 3. Internship training
Internship training provides trainees with practical experience in a real work
environment, allowing them to learn by doing actual tasks under supervision.
Vestibule training uses a simulated environment, programmed instruction is a
self-learning method, and case study involves analyzing real or hypothetical
business scenarios but does not provide hands-on work experience.

16Q.16. Which of the following is NOT an aspect of staffing?
1. Training
2. Authority
3. Recruitment
4. Selection

wer: 2. Authority
Staffing involves recruitment, selection, training, and placement of employees
to ensure the organization has the right people. Authority, however, relates to
the power to give orders and make decisions, which is part of management and
organizing, not staffing.

17Q.17. Which of the following can NOT be considered as an element of directing?
1. Coordination
2. Motivation
3. Communication
4. Supervision

wer: 1. Coordination
Directing involves guiding, supervising, motivating, and communicating with
employees to achieve organizational goals. Coordination, however, is a
separate management function that ensures harmony among different
activities and departments, and is not an element of directing.

18Q.18. Paras developed a negative attitude towards his work because of his
unsatisfactory performance appraisal. Which of the following may help him to
change his attitude?
1. Transfer
2. Leave
3. Motivation
4. Coordination

wer: 3. Motivation
Motivation can help Paras improve his attitude by encouraging him,
recognizing his efforts, providing incentives, or supporting his skill
development. Transfer or leave may remove him from the situation but do not
directly change his attitude, and coordination relates to teamwork rather than
personal attitude.

19Q.19. ______________ ensures judging the accuracy of the standards.
1. Directing
2. Organising
3. Planning
4. Controlling

wer: 4. Controlling
Controlling is the management function that compares actual performance
with set standards to ensure goals are being met. It helps in judging the
accuracy of standards and taking corrective actions if required. Directing
guides employees, organizing arranges resources, and planning sets the
standards but does not

20Q.20. Which of the following cannot file a complaint under the consumer
protection act 2019?
1. An ignorant consumer
2. A person who obtains the goods without any consideration
3. Legarheir ofadeceased consume
4. Central government

wer: 2. A person who obtains the goods without any consideration
Under the Consumer Protection Act, 2019, a complaint can be filed by any
consumer who has paid for goods or services. It can also be filed by the legal
heir of a deceased consumer. Even an “ignorant” consumer has the right to file
a complaint. However, a person who obtains goods or services without paying
anything is not considered a consumer and cannot file a complaint. The central
government can file complaints in special cases.

21Q.21. Which of the following cannot be a characteristic of an entrepreneur?
1. Desire to Succeed
2. Risk averse
3. Innovative
4. Leader

wer: 2. Risk averse
Entrepreneurs are generally innovative, leadership-oriented, and have a strong
desire to succeed. Being risk averse (avoiding risk) is not a typical
entrepreneurial trait, because entrepreneurs usually take calculated risks to
start and grow businesses.

22Q.22. Which of the following factor is NOT responsible for emergence of
entrepreneurship?
1. Education
2. Family Background
3 Goverpment Support
4. Future Certainty

wer: 4. Future Certainty
Entrepreneurship is encouraged by education, family background, and
government support, which provide skills, guidance, and resources. Future
certainty, however, is not a factor because entrepreneurship inherently
involves uncertainty and risk.

23Q23. ___________ involves setting objectives, developing appropriate courses of
action and providing a rational approach to achieve these objectives.
1. Planning

2. Organising
3. Coordination
4. Controlling

wer: 1. Planning
Planning is the management function that sets objectives, determines the best
course of action, and provides a structured approach to achieve goals.
Organising arranges resources, coordination ensures harmony, and controlling
monitors performance, but planning is the function that lays down objectives
and action plans.

24Q.24. involves synchronisation of the different actions or efforts of the various
units of an organization by providing the requisite amount, quality, timing and
sequence of efforts which ensures that planned objectives are achieved with a
minimum of conflict.
1. Planning
2. Organising
3. Controlling
4. Coordination

wer: 4. Coordination
Coordination is the management function that ensures harmony among
different departments and activities, aligning efforts in the right amount,
quality, timing, and sequence. This helps achieve organizational objectives
efficiently and reduces conflicts. Planning sets goals, organizing arranges
resources, and controlling monitors performance, but coordination
synchronizes efforts across the organization.

25Q.25. __________ provide useful insights to managerial behaviour and influence
managerial practices.
1. Organisational Objectives
2. Principles of Management
3. Leadership Traits
4. Dimensions of business environment

wer: 2. Principles of Management

Principles of Management are guidelines that help managers understand
behaviour, make decisions, and influence practices in an organization.
Organizational objectives set goals, leadership traits relate to individual
qualities, and business environment dimensions affect external factors, but
principles of management directly guide managerial behaviour and practices.

26Q.26. Which of the following are the limitations of internal sources of
recruitment?
(A) The scope for induction of fresh talent is reduced.
(R) Emp aro motiuatod to improve thoir porformapco
(C) The employees may not take challenging tasks if they are sure of time-
bound promotions.
(D) Internal recruitment may boost the competitive environment in the
organisation.
Choose the correct answer from the options given below:

1. (A) and (D) only
2. (A) and (C) only
3. (A), (B) and (D) only
4. (B), (C) and (D) only

wer: 2. (A) and (C) only
The limitations of internal recruitment are:
• (A) Reduced scope for fresh talent
• (C) Employees may avoid challenging tasks if promotions are
guaranteed
(B) and (D) are advantages, not limitations.

27Q.27. Which of the following are identified as features of a profession?
(A) Well-defined body of knowledge
(B) Existence of theoretical knowledge
(C) Entry restricted on the basis of examination or education
(D) Dominance of service motive
Choose the correct answer from the options given below:
1. (A), (C) and (D) only
2. (A), (B) and (C) only
3. (A), (B), (C) and (D)
4. (B), (C) and (D) only

wer: 3. (A), (B), (C) and (D)
All four options (A), (B), (C), and (D) are characteristics of a profession.
Professions have a structured body of knowledge, rely on theoretical
understanding, restrict entry through qualifications, and emphasize service to
society.

28Q.28. Planning is an important function of management which involves defining
the following:
(A) Setting objectives
(B) Deciding on plans, actions and strategies to achieve orqanisational qoals
(C) Allocating and arranging resources
(D) Motivating and inspiring people to perform better
Choose the correct answer from the options given below:
1. (A), (B) and (D) only
2. (A) and (B) only
3. (A), (B) and (C) only

4. (A) and (C) only

wer: 2. (A) and (B) only
Planning primarily involves setting objectives (A) and deciding on plans and
strategies to achieve them (B). Allocating resources (C) is part of organising,
and motivating people (D) is part of directing.

29Q.29. Controlling is important for the following reasons
(A) Judging Accuracy of Standards
(B) Ensuring creativity in the organisation
(C) Facilitating Coordination in Action
(D) Making Efficient Use of Resources
Choose the correct answer from the options given below:
1. (A), (B) and (D) only
2. (A), (B) and (C) only
3. (A), (B), (C) and (D)
4. (A), (C) and (D) only

wer: 4. (A), (C) and (D) only
The importance of controlling includes:
• (A) Judging accuracy of standards — ensures realistic benchmarks.

• (C) Facilitating coordination in action — aligns efforts with goals.
• (D) Making efficient use of resources — avoids wastage through
monitoring and correction.
(B) Ensuring creativity is not a direct reason for controlling; it’s more related
to motivation and leadership.

30Q.30. Match List-I with List-II
List-1
List-II
Principles
Statement
(A) Equity
(I) To ensure obedience to
organizational rules
(B) Unity of direction
(II) Kindliness and justice in the
behavior of managers towards
workers
(C) Order
(III) A group of activities with
common objectives must have one
head and one plan
(D) Discipline
(IV) Every employee must be in his
appointed place

Choose the correct answer from the options given below:
1. (A) (II), (B) - (III), (C) - (IV), (D) - (1)
2. (A) - (1), (B) - (III), (C) - (II), (D) - (IV)

3. (A) - (1), (B) - (II), (C) - (IV), (D) - (III)
4. (A) - (III), (B) - (IV), (C) - (1), (D) - (11)

wer: 1. (A) - (II), (B) - (III), (C) - (IV), (D) - (I)
List-I (Principles) List-II (Statement)
(A) Equity
(II) Kindliness and justice in the behavior of managers
towards workers
(B) Unity of
Direction
(III) A group of activities with common objectives must
have one head and one plan
(C) Order
(IV) Every employee must be in his appointed place
(D) Discipline
(I) To ensure obedience to organizational rules

31Q.31. Match List-I with List-II
List-1
List-II
(A) Strategy
(I) Prescribed way of doing a task
(B) Method
(II) Detailed statements about a
project
(C) Programme
(III) Exact manner in which a
particular activity is to be done
(D) Procedure
(IV) Comprehensive plan for
accomplishing objectives

Choose the correct answer from the options given below:
1. (A)- (IV), (B) - (II), (C) (III), (D) - (1)
2. (A) (II), (B) (1) (C)- (III), (D) - (IV)
3. (A)- (IV), (B) - (1), (C) (11), (D) (III)
4. (A) - (III), (B) (IV), (C) (1) (D)- (1I)

wer: 3. (A) - (IV), (B) - (I), (C) - (II), (D) - (III)
• Strategy (IV): A comprehensive plan for accomplishing objectives.
• Method (I): A prescribed way of doing a task.
• Programme (II): Detailed statements about a project.
• Procedure (III): Exact manner in which a particular activity is to be
done.

32Q.32. Match List-I with List-II
List-1
List-I1
Business Environment
Dimension
(A) Economic
(I) KYC compliance is mandatory in
mutual funds investment
(B) Social
(II) Construction companies prefer
low longer-term interest rates
(C) Legal
(III) The government maintains
general stability and peace in the
country
(D) Political
(IV) Rise in demand for goods during
festivals

Choose the correct answer from the options given below:
1. (A) - (II), (B) - (IV), (C) - (I), (D) - (III)

2. (A) - (II), (B) - (III), (C) - (1), (D) - (IV)
3. (A) - (II), (B) - (1), (C) - (IV), (D) - (III)
4. (A) - (III), (B) - (IV), (C) - (1), (D) - (11)

wer: 1. (A) - (II), (B) - (IV), (C) - (I), (D) - (III)
• Economic (II): Construction companies prefer low long-term interest
rates → relates to economic conditions.
• Social (IV): Rise in demand for goods during festivals → reflects social
and cultural factors.
• Legal (I): KYC compliance is mandatory → part of legal requirements.

• Political (III): Government maintaining stability and peace → political
environment.

33Q.33. Match List-I with List-II
List-1
List-II
Importance of Organising
Description
(A) Development of personnel
(1) Survive and grow in spite of
changes
(B) Adaptation to change
() Stimulating creativity amopgst the
mapagers
(C) Expansion and growth
(III) Clear description of jobs to
avoid confusion
(D) Effective administration
(IV) Allowing a business enterprise
to add more job positions and
departments

Choose the correct answer from the options given below:
1. (A) - (III), (B) - (1I), (C) - (1), (D) - (IV)
2. (A) - (IV), (B) - (III), (C) - (1), (D) - (I1)
3. (A) - (IV), (B) - (II), (C) - (1), (D) - (III)
4. (A) - (II), (B) - (1), (C) (IV), (D) - (III)

wer: 4. (A) - (II), (B) - (I), (C) - (IV), (D) - (III)
• Development of personnel → (II): Organising stimulates creativity
among managers.
• (B) Adaptation to change → (I): Helps business survive and grow
despite changes.
• (C) Expansion and growth → (IV): Allows addition of more
departments and jobs.
• (D) Effective administration → (III): Clear job descriptions help avoid
confusion.

34Q.34. Match List-I with List-II
List-I
List-11
(A) Supervision
(1) Process of exchange of ideas,
views, facts, feelings etc
(B) Motivation
(II) Encouraging subordinates with
zeal to work
(C) Leadershi
(III) Direct and immediate guidance
and control of subordinates
(D) Communication
(IV) Guiding and influencing the
work of subordinates in desired
direction

Choose the correct answer from the options given below:
1. (A) - (III), (B) - (II), (C) - (IV), (D) - (1)
2. (A) - (1), (B) - (III), (C) - (II), (D) - (IV)
3. (A) - (1), (B) - (II), (C) - (IV), (D) - (III)
4. (A) - (III), (B) - (IV), (C) - (1), (D) - (11)

wer: 1. (A) - (III), (B) - (II), (C) - (IV), (D) - (I)
• (A) Supervision → (III): Provides direct and immediate guidance to
subordinates.
• (B) Motivation → (II): Encourages subordinates to work with zeal and
enthusiasm.
• (C) Leadership → (IV): Guides and influences subordinates in the
desired direction.
• (D) Communication → (I): Involves exchange of ideas, facts, and
feelings.

35Q.35. Arrange the following steps of planning process in a logical sequence
(A) Making certain assumptions about the future
(B) Selecting the best possible and viable alternative
(C) Waigbing the pror and cons of aach alternative
(D) Monitoring the plan to ensure that objectives are achieved
Choose the correct answer from the options given below:
1. (A), (B), (C), (D)
2. (A), (C), (B), (D)
3. (B), (A), (D), (D)
4. (C), (B), (D), (A)

wer: 2. (A), (C), (B), (D)
The logical sequence of planning is:
1. Making assumptions about the future (A) – understand the environment
and predict conditions.
2. Weighing the pros and cons of each alternative (C) – evaluate possible
options.

3. Selecting the best alternative (B) – choose the most suitable course of
action.
4. Monitoring the plan (D) – ensure objectives are achieved and take
corrective actions if needed.

36Q.36. Arrange the following stages of staffing process in the correct order.
(A) Searching for employees and stimulating them to apply
(B) Issuing offer letter
(C) Giving a briet presentation about the company
(D) Determining the number of personnel required for vacant positions
Choose the correct answer from the options given below:
1. (A), (B), (C), (D)
2. (A), (C), (B), (D)
3. (D), (A), (B), (C)

4. (C), (B), (D), (A)

wer: 3. (D), (A), (C), (B)
The correct order of staffing is:
1. Determining the number of personnel required (D) – first, find out the
vacancies.
2. Searching for employees and stimulating them to apply (A) – attract
candidates.
3. Giving a brief presentation about the company (C) – inform and orient
candidates.
4. Issuing offer letter (B) – finalize and appoint selected candidates.

37Q.37. Arrange the following stages of motivation in order.
(A) Unsatisfied need
(B) Search behavior
(C) Drives
(D) Reduction of tension
Choose the correct answer from the options given below:
1. (A), (C), (B), (D)
2. (C) (A), (B), (D)
3. (B), (A), (D), (C)
4. (C) (B), (D), (A)

wer: 1. (A), (C), (B), (D)
The correct sequence of motivation is:
1. Unsatisfied need (A) – recognition of a deficiency or desire.
2. Drives (C) – internal energy or stimulus to satisfy the need.
3. Search behavior (B) – actions taken to fulfill the need.
4. Reduction of tension (D) – need is satisfied, tension is reduced.

38Q.38. Arrange the following steps of controlling process inacorrect sequence.
(A) Correcting the situation in accordance with the decision.
(B) Projecting the future and determining the goals and standards of
performance.
(C) Measuring and comparing the work in terms of control standards.
(D) Promptly investigating the causes of the deviation.
Choose the correct answer from the options given below:
1. (B), (C), (D) , (A)
2. (A), (C), (B), (D)
3. (B), (A), (D), (C)
4. (C), (B), (D), (A)

wer: (B), (C), (D), (A)
The logical sequence of controlling is:
1. Projecting the future and determining goals and standards (B) – set
performance standards.

2. Measuring and comparing work with standards (C) – assess actual
performance.
3. Investigating causes of deviation (D) – find reasons for discrepancies.
4. Correcting the situation (A) – take corrective action to align performance
with standards.

39Q.39. Arrange the following steps of organising process in a logical order.
(A) Grouping similar activities

(B) Dividing the work according to the plan
(C) Establishina clear relationships to create a hierarchal structure
(D) Allocating work to various employees
Choose the correct answer from the options given below:
1. (B), (A), (C) (D)
2. (A), (C), (B), (D)
3. (B) (A), (D), (C)
4. (C), (B), (D), (A)

wer: 1. (B), (A), (C), (D)
The logical sequence of organising is:
1. Dividing the work according to the plan (B) – break down total work into
tasks.
2. Grouping similar activities (A) – combine related tasks into departments
or units.
3. Establishing clear relationships (C) – create a hierarchy and reporting
structure.
4. Allocating work to employees (D) – assign tasks to individuals.

40Q.40. Which of the following statement is true regarding the nature of
Management?
1. It has features of both Science and Art.
2. It is not an Art.
3. It is an exact Science.
4. It is a fully recognized Profession.
Read the passage and answer the following questions:
Aroma Coffee House, a boutique café, aims to expand its brand by focusing on
the marketing mix. The product is its artisanal coffee, known for unique
flavors and organic ingredients. The café ensures appealing packaging, using
recyclable aesthetically designed coffee bags to align with eco-conscious
consumers. Its branding strategy emphasizes sustainability local community
support, making it a trusted choice. and and
The pricing is premium, reflecting the high quality of the coftee beans and
exclusivity. They also apply psychological pricing, like $4.99, to appeal subtly.
The place involves both a cozy café experience and an online delivery service
to cater to a broader audience. For promotion, Aroma relies on social media
marketing, influencer collaborations, and loyalty programs.

In line wwith their marketing pbilosophy the cafe follows a societal marketing
concept prioritizipg the welfare of customers and the environment. For
instance, they source coffee ethically and support local farmers. Their labeling
highlights critical attributes like "organic," "fair trade," and "hand-roasted,"
catering to health-conscious customers while ensuring clarity and compliance
with regulations.

wer: 1. It has features of both Science and Art
Management is considered both a science and an art. It is a science because it
has principles, theories, and systematic knowledge. It is an art because
applying these principles effectively requires skill, creativity, and personal
judgment. Management is not an exact science, nor is it yet a fully recognized
profession in the strict sense.

41Q.41. Which of the following is NOT a component of Marketing Mix?
1. Product
2. Price
3. Placement
4. Promotion

wer: 3. Placement
The marketing mix consists of the 4 Ps: Product, Price, Place, and Promotion.
Here, “Placement” is incorrectly stated; the correct term is Place. All other
options—Product, Price, and Promotion—are valid components.

42Q.42. What does labeling provide to customers?
1. Packaging Design
2. Product Information
3. Product Protection
4. Enhances quality of the product

wer: 2. Product Information
Labeling provides information about the product to customers, such as
ingredients, features, usage instructions, and certifications like “organic” or
“fair trade.” While it may indirectly influence perception, its main purpose is to
inform and guide customers, not to enhance quality or protect the product.

43Q.43. What is Aroma Coffee House's primary branding focus?
1. Cost effectiveness
2. Sustainability
3. Luxury
4. Speed

wer: 2. Sustainability
The passage highlights that Aroma Coffee House emphasizes sustainability and
local community support in its branding strategy. This includes eco-friendly
packaging, ethical sourcing, and supporting local farmers. While luxury, cost,
or speed may be secondary, the primary focus is sustainability.

44Q.44. Which marketing mix component involves advertising?
1. Product
2. Price
3. Place

4. Promotion

wer: 4. Promotion
Advertising is a tool used to communicate and promote a product to customers.
It falls under the Promotion component of the marketing mix, which includes
activities like advertising, sales promotions, social media marketing, and
influencer collaborations.

45Q.45. What type of packaging does Aroma Coffee House use?
1. Plastic bags
2. Recyclable materials
3. Aluminium Cans
4. Glass Jars
Read the passage and answer the following questions:
GreenTech Solutions, a renewable energy company, focuses on achieving
financial stability and growth through robust financial management. The
company ensures efficient allocation of business finance to expand operations,
adopt new technology, and maintain a competitive edge. Its financial planning
is centered on long-term sustainability, balancing profitability with eсо
friendly initiatives.
To new optimize its capital structure, Greenlech maintains a balanced mix of
debt and equity, minimizing the cost of capital while ensuring financial
flexibility. The firm undertakes thorough capital budgeting processes to
evaluate projects like setting up solar farms, ensuring only viable investments
are pursued. Tools like Net Present Value (NPV) and Internal Rate of Return
(IRR) guide decision-making.
GreenTech's dividend decision aligns with its growth strategy. While retaining
a significant portion of earnings for reinvestment, the company ensures
consistent dividends to satisfy shareholders. This approach strengthens
investor confidence while funding expansion plans.
Efficient working capital management ensures smooth day-to-day operations.
By optimizing cash flow, managing inventory, and negotiating favorable credit
terms with suppliers, GreenTech avoids liquidity issues while meeting short-
term obligations.

Through prudent financial strategies, GreenTech achieves its goal of
profitability and sustainability, setting an example in the renewable energy
sector.

wer: 2. Recyclable materials
The passage mentions that Aroma Coffee House uses recyclable, aesthetically
designed coffee bags to appeal to eco-conscious consumers. This indicates that
their packaging focuses on sustainability and environmental friendliness.

46Q.46. What is the primary goal of financial management?
1. Maximizing revenue
2. Maximizing shareholders' wealth
3. Minimizing expenses
4. Expanding the business

wer: 2. Maximizing shareholders' wealth
The main objective of financial management is to maximize shareholders’
wealth, which means increasing the value of the company for its owners while
ensuring profitability, sustainability, and growth. Revenue, expenses, and

expansion are important but serve the larger goal of enhancing shareholders’
wealth.

47Q.47. Which process evaluates the viability of long-term investment projects?
1. Capital Budgeting
2. Working capital management
3. Dividend decisions
4. Financial leverage

wer: 1. Capital Budgeting
Capital budgeting involves analyzing and selecting long-term investment
projects (like solar farms) using tools such as NPV and IRR to ensure only
viable investments are pursued.

48Q.48. Financial Planning of a company is essentially known as ____________ ?
1. Finance
2. Financial blueprint
3. Shareholders' wealth
4. Operations management

wer: 2. Financial blueprint
Financial planning acts as a blueprint for managing funds, allocating resources,
and achieving financial goals in the short and long term.

49Q.49. (D) What does GreenTech prioritize in working capital management?
1. Expanding inventory
2. Eliminating liabilities
3. Increasing dividends
4. Optimising cashflow

wer: 4. Optimising cashflow
Efficient working capital management focuses on optimizing cash flow,
managing inventory, and handling short-term obligations to ensure smooth
daily operations.

50Q.50. (E) Which component is NOT a part of GreenTech's financial
management?

1. Pricing Strategy
2. Capital Structure
3. Financial Leverage
4. Dividend decisions

wer: 1. Pricing Strategy
Pricing strategy is a marketing function, not part of financial management.
Capital structure, financial leverage, and dividend decisions are core
components of financial management.

FAQs

Publishing note: This page was generated from the uploaded CUET UG 2025 Business Studies paper. A few questions in some source PDFs may contain OCR or scan artefacts; in such cases the original source PDF should be treated as the final reference.